Artcardium web.jpg

Artcardium is the creative hub of writer & musician Heloise Clough. It publishes and releases her music and books, as well as any other creative projects she takes on.

artcardium  /aːtkaːdɪəm/  noun

the feeling when strongly affected by art

I’ve always been curious about the feeling one gets when submerged in art, be it looking at a painting, reading a book, listening to music... If in presence of art that truly hits the right chord, it can transport you to another place, make you be overcome by this strong feeling, one that will sometimes even stay with you long afterwards. It’s one of the most powerful things I have ever felt and yet never knew a word for it, so I invented one and named my company after it.
— Heloise Clough